With Wenstein’s partnership with AccessiBe, ensure your website is accessible to all. Learn how web accessibility can enhance user experience, boost SEO, and comply with ADA guidelines. Join the inclusive digital movement today!
Opening the Digital Door for Everyone
We’re excited to announce our web accessibility partnership with accessiBe. This partnership will allow you to improve website performance, demonstrate a commitment to inclusion, and mitigate legal risk.
Why web accessibility matters
1 in 4 people in the US has a disability. Legislation is in place to prevent discrimination and ensure people with disabilities have equal access to content and services. Web accessibility ensures that all users can access and engage with your website, app, and digital assets.
Inclusion and compliance in one solution
In the US, businesses and organizations are required to comply with the Americans with Disabilities Act (ADA), which requires accessible websites. This is accomplished by adhering to guidelines such as the Web Content Accessibility Guidelines (WCAG). The guidelines ensure that websites are perceivable, operable, understandable, and robust for people with disabilities.
Choosing accessiBe as our partner
accessiBe is the market leader in the web accessibility space, providing an ecosystem of AI-powered solutions. With accessiBe, you can rest assured that your website is accessible to users with disabilities.
The session-based widget allows users to simply select the accessibility profile of their choice, syncing your website seamlessly with any assistive technology, and providing a seamless user experience, for everyone.
accessiBe’s technology is built with direct input from the disability communities – ensuring that both you and your end users will get the results you’re looking for.
The accessible business advantage
Having an accessible website comes with many benefits for your business:
- Expand your audience reach: Tap into the 25% of the population that could be locked out of your business.
- Increase organic traffic and web performance: Properly formatted structure and image descriptions make your website SEO-optimized, driving increased traffic and engagement.
- Enhance the user experience for all visitors: Accessible websites are designed in a way that reduces confusion and provides a more seamless UX for all users.
- Improve your brand reputation: An accessible website demonstrates your commitment to inclusion and social responsibility.
- Mitigate legal risk: Compliance with web accessibility isn’t optional – it’s a legal requirement and reduces the risk of costly litigation for non-compliance.
Maximize Your Website’s Reach: Web Accessibility, SEO Benefits, and ADA Tax Credits Explained
Implementing web accessibility solutions ensures compliance with legal standards like the ADA, opens doors to new audiences, boosts SEO performance, and can even qualify your business for valuable tax credits. Below, we’ve answered the most common questions to help you understand the benefits of web accessibility and how it can enhance your website’s visibility and user experience.
What is web accessibility, and why is it important?
Web accessibility ensures that websites are usable by individuals with disabilities, providing equal access to all users. It helps businesses comply with regulations such as the Americans with Disabilities Act (ADA) and enhances overall user experience.
What is accessiBe, and how does it work?
accessiBe is an AI-powered solution that helps websites become accessible by automatically adjusting elements to meet ADA and WCAG (Web Content Accessibility Guidelines) compliance. It offers an accessible experience for people with disabilities and ensures your site meets legal standards.
How does web accessibility impact SEO?
Web accessibility improves website structure, content, and performance, all of which are ranking factors for search engines. Accessible websites tend to have better usability and engagement metrics, which can lead to improved SEO rankings.
What are the legal requirements for web accessibility?
The ADA mandates that businesses provide accessible websites in the U.S. Failure to comply can lead to lawsuits and fines. Globally, other regulations, like the European Accessibility Act (EAA), apply.
How does accessiBe help with SEO performance?
By making websites more user-friendly for everyone, accessiBe helps improve site navigation, readability, and mobile usability—key elements for SEO. These optimizations can lower bounce rates and increase dwell time, boosting search engine rankings.
What are the advantages of implementing a web accessibility solution like accessiBe?
Beyond compliance and inclusivity, companies report increased traffic, better user engagement, improved site performance, and enhanced SEO as additional benefits of implementing web accessibility solutions.
What is the ADA Tax Credit, and how can it benefit my business?
The ADA Tax Credit provides financial relief for small businesses that implement accessibility measures, including web accessibility improvements. Businesses can receive up to $5,000 annually in tax credits for qualifying expenses.
How can I claim the ADA Tax Credit for web accessibility solutions?
To claim the ADA Tax Credit, your business must meet certain size and revenue criteria. You can submit IRS Form 8826 with your tax return, including expenses incurred in making your website accessible through tools like accessiBe.
Does web accessibility affect mobile SEO rankings?
Yes, mobile SEO rankings can improve when your website is accessible. An accessible site is easier to navigate on all devices, leading to a better user experience on mobile platforms, which search engines like Google consider important.
What are the common SEO opportunities gained from web accessibility solutions?
Companies that have adopted web accessibility solutions report improvements in organic search visibility, better on-page SEO, higher site speed, and broader reach as their content becomes accessible to all users, including those with disabilities.
What happens if my website is not ADA compliant?
Websites that fail to meet ADA standards risk legal action, financial penalties, and damage to brand reputation. Additionally, they miss out on reaching a wider audience, including users with disabilities who could increase traffic and engagement.
How can web accessibility improve website conversion rates?
Web accessibility can reduce barriers to conversion by ensuring a seamless and inclusive user experience. This leads to higher sales, form submissions, and user engagement, all of which positively affect SEO.
How does accessiBe ensure ongoing compliance with web accessibility standards?
accessiBe continuously scans and adjusts your website to maintain compliance with ADA, WCAG, and other regulations. Its AI-driven approach adapts to changes in both the website and the latest compliance guidelines
What SEO metrics should I monitor after implementing web accessibility?
Key metrics include organic traffic growth, bounce rate, session duration, and page load times. Accessible websites often show improvements in these areas, leading to better overall SEO performance.
How can web accessibility broaden my audience and improve engagement?
Making your website accessible not only helps users with disabilities but also improves usability for all visitors. This leads to higher engagement, longer session times, and increased opportunities to convert, all of which enhance your site’s SEO.